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INTENSE PROTEIN BONDING, the 100% natural Bond Repair treatment

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5 steps to protect your hair in summer

Sun, sea, chlorine, sand, wind... summer is a season full of fun, but also challenges for your hair. Behind the perfect tan often lies dry, brittle, or dull hair. Contrary to popular belief, hair protection isn't just about wearing a hat. It starts well before exposure and continues after every swim. Here are 5 essential steps to keep your hair strong and shiny all summer long, thanks to natural and smart hair care.


Step 1: Start the summer with a strengthened hair fiber

Why you need to anticipate

Even before exposing your hair to the sun, you need to prepare it. Hair that's already sensitive will deteriorate much faster under the effects of UV rays, salt, and chlorine.

Keratin: your best ally

Hair is composed mainly of keratin, and it is this that summer aggressions damage. The secret? Strengthen the disulfide bonds at the heart of the hair fiber .

The LAO solution: the INTENSE PROTEIN BONDING treatment

Thanks to a unique formulation and a natural active ingredient, the LAO Care Regenerating Treatment will create a biochemical reaction to heart of keratin to regenerate the heart of the hair: the disulfide bonds. The result? Shiny, supple hair, a more resistant and denser hair fiber .

This 100% natural Bond Repair is made up of 3 hair treatments that work in synergy:

  • Regenerating Shampoo [Organic Rose and active PEPTICARE®]: releases the fiber and prepares it to receive the benefits of the rest of the treatment
  • Regenerating Mask [Organic Hazelnut Oil and PEPTICARE® active ingredient]: deeply treats damaged hair to regenerate keratin
  • Regenerating Hair Cream [Ceramides, Organic Hazelnut oil and PEPTICARE® active ingredient]: prolongs the effects of the treatment and restores shine, strength and suppleness


Action 2: Physically protect your hair from the sun

Cover your hair

Hats, caps, scarves... These are the best mechanical protections for your hair against UV rays. In addition to protecting, they're also fashionable and ensure a summery look.

Avoid prolonged exposure

As with your skin, it's important to avoid exposing your hair to the sun when it's at its strongest. Avoid the hottest hours of the day: between 12 p.m. and 4 p.m. The sun weakens the cuticles and damages the hair fiber, reducing its strength and resilience.

Rinse immediately after leaving the water

Sea or pool? Remember to rinse your hair with clean water to remove salt or chlorine, which damage the hair fiber, oxidize proteins and weaken your hair .


Step 3: Apply a leave-in protective treatment

Why leave-in is essential

A leave-in treatment acts as a shield between the hair fiber and external aggressions: UV rays, wind, pollution, and friction. It limits water evaporation, preserves the integrity of the hair fiber, and keeps hair supple throughout the day.

The LAO solution: Regenerating Hair Cream

At LAO Care, the Regenerating Cream will be your best ally by the pool or sea. It truly protects the hair fiber while prolonging the benefits of the Treatment . Formulated with organic camelina, plant ceramides and PEPTICARE® active ingredient, it:

  • Protects against UV rays
  • Smooths the fiber
  • Strengthens the lipid barrier
  • Non-greasy, non-sticky

Application tip

A small amount is enough. Use it on damp or dry hair, before sunbathing or after swimming. It's the ideal way to keep your hair supple, soft, and protected in all circumstances .

Step 4: Repair thoroughly every week

Why repair after exposure?

Even with the best precautions, hair can still be damaged. It is essential to act deep down to restore keratin, close the scales, and restore strength and elasticity to the hair fiber .

The LAO solution: the INTENSE PROTEIN BONDING Regenerating Mask

This rich and creamy mask acts as an intensive restorative treatment. Thanks to the active ingredient PEPTICARE®, it regenerates disulfide bonds, increases resistance to breakage, and restores suppleness and softness. Its effectiveness is proven:

  • +51% breakage resistance
  • +24% elasticity
  • Ultra rich but not heavy texture
  • 20-minute pose

Incorporate this treatment into your routine

Use it once or twice a week, on towel-dried hair, after shampooing. It's the essential restorative step for healthy hair all summer long.

Action 5: Avoid mistakes that worsen the damage

Stop using heating devices

Hair dryers, flat irons, and other styling tools can exacerbate the damage already caused by the sun. Let your hair air dry or use a warm setting.

Choosing the right shampoo

Choose a sulfate- and silicone-free shampoo that's tailored to your needs: the Purifying Shampoo to cleanse and extend wash intervals, the Nourishing Shampoo to balance sensitive scalps, or theRegenerating Shampoo to prepare the hair fiber for deep repair. All three cleanse effectively without stripping and are part of a natural, targeted routine.

Beware of “trompe-l’oeil” treatments

Avoid products containing silicones, mineral oils, or alcohol. They mask damage without treating it. Instead, opt for natural, active, and certified formulas, such as those from LAO.

Summer doesn't have to be a foregone conclusion for your hair. With these 5 simple, natural steps, you can ensure its beauty, health, and strength. By incorporating the INTENSE PROTEIN BONDING Regenerating Treatment , you're moving on to active, deep, scientifically proven, and 100% natural protection.

Every hair is unique. To take the best possible care of yours, get your LAO hair diagnosis and get a 100% personalized routine!



FAQ – FREQUENTLY ASKED QUESTIONS

  1. How to naturally protect your hair from the sun?

    → Hat, rinse after swimming and leave-in hair cream like LAO Care.

  2. Should you do a hair treatment in the summer?

    → Yes, a treatment like INTENSE PROTEIN BONDING regenerates and strengthens the hair throughout exposure.

  3. What is the best after-sun hair treatment?

    → A mask rich in plant proteins, like the one in the INTENSE PROTEIN BONDING Regenerating Treatment from LAO Care.

  4. How do I prevent my hair from getting dry at the beach?

    → Rinse after each bath, apply a protective cream, avoid heating appliances.

  5. Why use protein for damaged hair?

    → Proteins, such as plant keratin, repair the internal structures of the hair in depth.

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