Four years ago, LAO Care was born with a clear promise: to unleash the potential of each hair, without compromising on naturalness or effectiveness.

In 2021, in a hair landscape saturated with silicones, superficial oils and marketing promises, LAO made a bold bet: to create real natural hair care , born from science, research and a love of hair.

Today, in 2025, the brand celebrates 4 years of innovation, commitment and transformation , driven by a loyal community and an obsession: to deliver visible, lasting and proven results.

Not sure which hair care product is right for you? Take your personalized hair diagnosis in just a few minutes and discover your ideal routine!

MAKE THE DIAGNOSIS

2021 – The unveiling of LAO Care: naturalness, requirement and mission

A brand born from a strong conviction

The scalp is skin. It deserves care as pure and effective as that of the face. From the very beginning, LAO Care has chosen transparency, traceability and naturalness .

100% natural origin, vegan, made in France, without any petrochemical ingredients.

Care designed as real treatments

Unlike conventional products, each LAO formula is designed to act on the health of the scalp and the beauty of the lengths.

Objective: to purify, balance or regenerate… with targeted active ingredients from French plants.

A clear range architecture

From its first year, LAO offers two areas of care:

• Purifying or nourishing formulas for the scalp
• Light and effective care for lengths

LUMINACARE: first LAO patent and birth of the daily range

2021 – Patented technology against oxidation

From its first year, LAO innovated with LUMINACARE® , a patented active ingredient capable of protecting hair from oxidative stress , caused by pollution and UV rays.

This is the birth of the Daily Protect range , designed for every day.

The proven results of the LUMINACARE range

LAO Care daily care products are designed to preserve hair shine and softness while strengthening the scalp:

• Antioxidant protection against UV rays and pollution: +50%

2024 – PEPTICARE & INTENSE PROTEIN BONDING: the natural hair revolution

An answer to damaged, brittle, textured or bleached hair

In 2024, LAO Care unveiled its second founding act: PEPTICARE® , a patented active ingredient capable of regenerating hair fiber in depth .

Developed with biotechnology experts and tested in independent laboratories, PEPTICARE® redefines natural hair care : more than a treatment, a molecular repair.

The INTENSE PROTEIN BONDING treatment : the first 100% natural regeneration

Composed of three complementary treatments – shampoo , mask , cream – the IPB treatment allows for real internal reconstruction of keratin.

The amazing results of the IPB treatment:

• +73% disulfide bonds regenerated from the first application
• +51% more hair resistant to breakage
• +24% hair strength observed on heated and bleached hair

This technology enabled LAO to be a finalist for the Grand Prix de l’Innovation at the Mondial de la Coiffure.

A brand that grows with you

A committed community

In 4 years, LAO has managed to bring together a real community of enthusiasts , hairdressers, experts and committed customers.

Every launch, every innovation is designed with and for this community.

Solid and responsible growth

+40,000 hair care products have been sold since the launch of LAO.

But beyond the figures, it is the lasting and qualitative relationship with customers that makes the difference.

Each routine is adapted and personalized, thanks to the hair diagnosis developed by LAO and expert advice shared online.

4 years of audacity, and this is only the beginning

LAO Care isn't a trend. It's a brand committed to the long term, placing science and naturalness at the heart of its approach.

Since 2021, LAO has:

• Patented two 100% natural technologies
• Offering traceable care from seed to shower
• Scientifically proven their effectiveness
• Helping women and men better understand their hair

And above all, LAO has helped thousands of people regain confidence in their hair, with treatments that respect, repair and reveal .

Every hair is unique. To take the best possible care of yours, get your LAO hair diagnosis and get a 100% tailored routine.

FAQ – Frequently Asked Questions

1. What is LAO Care's patented technology?

   LUMINACARE (2021) to protect hair from oxidation, and PEPTICARE (2024) to regenerate keratin disulfide bonds.

2. How does LAO prove the effectiveness of its treatments?

   Each treatment is tested by independent laboratories, with results measured on damaged or sensitized hair.

3. Are LAO Care products suitable for curly or bleached hair?

   Yes, the Intense Protein Bonding treatment is ideal for textured, brittle or color-treated hair.

4. What is the composition of LAO Care?

   100% natural, vegan, silicone-free, and mineral oil-free. Made in France.

5. How to start your LAO Care routine?

   By carrying out the online hair diagnosis , you obtain a routine adapted to your needs and objectives.