Does lather really mean effectiveness? For many, a shampoo that doesn't lather... doesn't wash. And yet, this misconception is far from reflecting the scientific reality of hair and hair care.

At LAO Care , we've chosen a 100% natural, sulfate- and silicone-free formula that's gentle on the scalp and the environment. So, why does your shampoo foam (or not)? And should you really be worried?

Not sure which hair care product is right for you? Take your personalized hair diagnosis in just a few minutes and discover your ideal routine!

What makes shampoo lather?

Surfactants, at the heart of the foam

It is the washing agents (called surfactants) that allow the shampoo to foam. The best known are sulfates , which are very powerful, but also irritating.

Sulfates = foam + irritation

The generous lather of classic shampoos often comes from aggressive sulfates (like SLS or SLES), which degrease too well... to the point of damaging the scalp barrier.

At LAO, a soft and natural foam

Our shampoos use gentle plant-based cleansing agents , such as decyl glucoside. The result: a fine, gentle lather that cleanses without being harsh .

Is foam a sign of effectiveness?

A persistent myth

The idea that "it foams, therefore it cleans" comes from our culture (ads, habits, etc.). However, foam does not guarantee cleaning .

What really matters: the quality of the wash

An effective shampoo cleanses impurities, regulates sebum, respects the pH of the scalp... even without lathering abundantly .

Adapt your gestures to activate the natural foam

Tip: Emulsify your shampoo well between your hands and add a little water to activate the natural foam of LAO formulas.

Why choose a sulfate- and silicone-free shampoo?

Sulfates attack, silicones camouflage

Sulfates strip. Silicones artificially coat. Together, they give the illusion of cleanliness and softness , but only coat or mask the hair, thus camouflaging its real problems.

LAO Care: a real cleansing treatment

Our shampoos are formulated as treatments : they respect the biology of the scalp, preserve the microbiome, and allow the hair to breathe .

Visible results over the long term

Less itching, more defined curls, lighter hair: our users notice a lasting improvement in their hair fiber .

How to use a natural shampoo properly?

Step 1: Pre-detangle her hair

It is important to always detangle your hair before showering. This will help remove some of the dust and also prevent knots during washing .

Step 2: Activate the product in your hands

Apply 2 to 3 pumps of your LAO Care shampoo to the palm of your hand and activate the product directly in the palm of your hand before distributing it to the 4 corners of your head. This step, sometimes forgotten, is essential to allow the lather to be properly spread over your entire head.

Step 3: Massage, don't rub

It is important to massage only at the roots with your fingertips and not to make large movements by bringing the entire mass of hair to the top of the head. This is the best way to damage and tangle the fiber of your hair. Once your scalp is well washed, gently stretch the material over your lengths and ends but always without rubbing.

A scalp massage activates blood circulation and allows for a gentler and deeper cleansing.

Step 4: Double wash if necessary

As with skin, we always recommend double cleansing. The first wash will remove impurities that have accumulated on the hair and prevent it from lathering properly. The second shampoo will cleanse and create a richer lather .

Don't forget to really focus on the back of the head!

Conclusion

No, foam doesn't clean better. It's simply the result of a formulation choice. At LAO Care , we made the choice to protect your hair . A light, fine foam, but a deep cleanse and restored hair health!

Not sure which hair care product is right for you? Take your personalized hair diagnosis in just a few minutes and discover your ideal routine!

FAQ – Frequently Asked Questions

Why does my shampoo foam poorly?
→ It surely contains mild, plant-derived surfactants that are kinder to the scalp.

Does a shampoo have to foam?
→ No. Foam is not a performance indicator. A natural shampoo that doesn't foam doesn't mean it's not washing properly.

Does LAO shampoo foam?
→ Yes, LAO Care shampoos lather well. The lather may be very light on the first wash, but don't panic, your hair is still washed. The second wash will produce a much denser lather.

How to make a natural shampoo lather?
→ Activate the product in the palm of your hand before distributing the foam to the 4 corners of the head: on the top, on the temples and at the back of the head. Gently massage into the roots and add a little water.

Do sulfate-free shampoos wash well?
→ Yes, they cleanse effectively while respecting the balance of the scalp.